Fearless Energy Drink, a brand from Rite Foods Limited, supported emerging performers at Felabration 2026 through music, rap and dance challenges held during the week-long festival in Lagos.
The event, held at the New Afrika Shrine, celebrated the legacy of Afrobeat pioneer Fela Anikulapo-Kuti under the theme “Who Are You?”, which focused on identity, individuality and self-expression.
The brand sponsored the challenges, giving young performers an opportunity to showcase their skills, connect with music lovers and compete for prizes.
Among those who took part in the rap contest were Albright, Owocho, TonyCanon, Kashvegas, Ihuneyo, Marshal and Evergreen. Other performers, including Lufemi & D Afrikanas, Tobi Majeek and Da Seed, Scott Martins and The Electrified, and Afroblackish, also entertained the audience.
Through its Fearless Classic and Fearless Red Berry variants, the brand engaged festivalgoers while promoting its “I CAN, I AM” philosophy, which encourages confidence, originality and self-expression.
Speaking on the brand’s participation, Olaniyi Aderuku, Brand Manager of Fearless Energy Drink at Rite Foods Limited, said Felabration provided a fitting platform to connect with young people and support creative talent.
He noted that Fela’s willingness to express himself and challenge conventions reflected the brand’s message of embracing individuality and having the confidence to stand out.
Aderuku added that Fearless would continue to seek opportunities to connect with consumers through entertainment and cultural events that reflect its values.
Felabration remains an annual celebration of Fela’s music and influence, bringing together established artistes, emerging performers and fans to honour his contribution to music and society.
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